![]() ![]() ![]() Lore adds its own details to flesh out stories, details that will cast the one who is perceived as having done something foolish in as absurd a light as possible. (M&Ms did survive as the candy used in the 1982 William Kotzwinkle novelization of the film, however.) Many purported reasons for that negative response have been provided by a variety of sources: Mars decided it didn't want its bite-size candy associated with an extraterrestrial living with an earth family, or it thought the film's premise just a bit too otherworldly, or an unnamed M&M executive decided nobody would want to see a movie about an alien adopted by a lonely kid. For whatever reason, Mars said "No" to the proposition. about a possible tie-in between M&Ms and the film. Its turn-down cleared the way for Hershey Foods Corporation to make a remarkable splash for its Reese's Pieces.ĭuring production of E.T., Amblin Productions approached Mars, Inc. passed on the chance for its flagship product, M&Ms, to be the candy used in 1982 film E.T. When such leg-ups occur, they are often inadvertent - the result of one firm's having failed to take advantage of an opportunity that its competitor later cleaned up on. Business by its very nature is cut-throat competitors rarely aid one another because one company's success almost invariably comes at the expense of the other's vitality. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |